Social Media Marketing is more than just posts, likes, retweets, blogging and videos. In the big picture, it’s about reaching your target audience where THEY are.
Keeping that in mind, let's talk about just how important your target audience actually is to your brand's message being reached by even more people and how they can be your brand's best marketer.
If a follower posts a response to your Facebook post tagging one of their friends in that post, you now have a personal conversation between two people attached to your brand. Meaning now your brand's post will be seen by your followers, your followers friends and now the account they tagged in their post’s friends. This effectively just tripled the amount of people that will see the post attached to your brand.